Media Habits of Seniors and Their Children
Our aging population is transitioning away from traditional forms of media and technology. The purpose of sharing these statistics is to identify marketing opportunities for targeting the 55+ demographic.
In many cases we are seeing multi-generational seniors (Adults 55+ and their elderly parents). This poses an interesting marketing challenge as we need to understand media habits of both seniors and their senior children, who may be the financial decision maker for their aging parents.
How is the 55+ market consuming traditional and alternate forms of media?
In 2014 Love & Company conducted a media consumption survey among a general population of seniors across the country ages 55-80+. Here are the results: