Web Design

A Video is Worth 1.8 Million Words

Are you reading this? If you are, chances are you won’t continue reading to the end. If it was a video, however, there’s a much higher chance that you’ll watch the entire thing.

Speaking of attention span, did you know that the average attention span of a human being is officially less than that of a goldfish? The National Center of Biotechnology Information has discovered that an increase in external stimulation plays a major role in the average human’s 8 second attention span.

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Website Not Mobile-Friendly? Prepared to be Penalized by Google

Google’s mission is to provide its users with an incredible quality search engine experience. Each search result is based on a highly complex algorithm derived from hundreds of factors such as keyword density, geographic location, site function, load time, as well as social metrics. Starting April 21, 2015, mobile-friendliness will be weighted more than ever as an integral part of Google’s algorithm. This change will affect mobile searches in all languages worldwide and will have a significant impact in search engine results.

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3 Ways Entrepreneurs Can Beat Writer's Block:

As an entrepreneur it is essential for us to convey our thoughts and vision in concise and compelling words. These words should explode with value and be exactly aligned with our vision, but it's not always that easy. Below are three tips I have found helpful as an entrepreneur dealing with writer's block.

1. Talk to Your Grandma:

Try sitting down with Nana and explain your product or service. You'll likely notice a clear separation between BENEFITS and FEATURES in tailoring your diction to your grandma.

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Be the Kanye West of Social Media Marketing

If you watched the Grammys on Sunday, you saw Kanye West approach the stage after Beck bested Beyoncé to win the Grammy for Album of the Year. At the time, it seemed as if Kanye was making a joking reference to when he interrupted Taylor Swift's acceptance speech at the 2009 Video Music Awards. After the show, Kanye proved that it wasn't a stunt, and he shared his opinion that Beck needs to "respect artistry" and should have given Beyoncé the award.

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5 Tips to Increase Website Sales Conversion

“Bounce rate” is the percentage of overall visitors that arrive at your website, but leave without making a single action. This means that they do not visit any other webpage, view an image, or watch a video, etc… they simply leave. Why is this happening? And what are some tactics The Web Studio practices to improve website bounce rate and increase visitor interaction?



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