Website Not Mobile-Friendly? Prepared to be Penalized by Google

Website Not Mobile-Friendly? Prepared to be Penalized by Google

Google’s mission is to provide its users with an incredible quality search engine experience. Each search result is based on a highly complex algorithm derived from hundreds of factors such as keyword density, geographic location, site function, load time, as well as social metrics. Starting April 21, 2015, mobile-friendliness will be weighted more than ever as an integral part of Google’s algorithm. This change will affect mobile searches in all languages worldwide and will have a significant impact in search engine results. Consequently, users will find it easier to get relevant, high quality search results that are optimized regardless of the type of device they are using. Don’t forget: more than 50% of internet searches are carried out on mobile devices.


To find out specifically how this will affect your website, look at your Google Analytics data to find out how many people are visiting your site on mobile devices, and their behavior, such as bounce rate, while visiting your site.


Google officials recently outlined a description of its new algorithm update scheduled for release on April 21st. In this upcoming release, Google noted that sites that were challenging or displeasing to access from mobile devices would, from that point on, be assessed significant penalties in their search rankings.


The Web Studio’s Creative Director, Ante Kolanovic: “This update has been due for some time now, and with the growing popularity of mobile devices now is the time to update if your site doesn't play nicely across multiple devices.”


What Does “Mobile-Friendly” Mean?

Simplicity, relevance and ease of navigation are key to any mobile web design. Honing in on making the user experience easier, faster and convenient for your end users is paramount. A mobile-friendly website should be designed with careful consideration for smaller screens that allow for easy navigation. Keeping in mind that users want to easily complete purchases or find information via large touch-screen buttons.


Although Google is relatively secretive about how it ranks websites, The company has laid down clear, explicit guidelines for key elements every web designer should consider for the mobile-friendly update.


The Web Studio is committed to progress and education “Our experts are ready to help any businesses or organizations to ensure that their own sites will not be penalized by Google’s update. Because of this update, we started offering last-minute complimentary mobile evaluations for small business websites; and ever since, our phones have been ringing off the hook!” said Kolanovic.