SEO

A Video is Worth 1.8 Million Words

Are you reading this? If you are, chances are you won’t continue reading to the end. If it was a video, however, there’s a much higher chance that you’ll watch the entire thing.

Speaking of attention span, did you know that the average attention span of a human being is officially less than that of a goldfish? The National Center of Biotechnology Information has discovered that an increase in external stimulation plays a major role in the average human’s 8 second attention span.

Read More

Website Not Mobile-Friendly? Prepared to be Penalized by Google

Google’s mission is to provide its users with an incredible quality search engine experience. Each search result is based on a highly complex algorithm derived from hundreds of factors such as keyword density, geographic location, site function, load time, as well as social metrics. Starting April 21, 2015, mobile-friendliness will be weighted more than ever as an integral part of Google’s algorithm. This change will affect mobile searches in all languages worldwide and will have a significant impact in search engine results.

Read More

Yelp! Why aren't you on Yelp?

  • By
  • 0

Yelp! Why aren't you on Yelp?

Imagine that you are looking to try a new restaurant, stylist, or bar, but you're not sure where to try. You may ask your friends if they have been there, but if they haven't been, your best bet is to check for reviews online. In fact, a survey by Search Engine Land reports 88% of consumers trust online reviews just as much as they trust personal recommendations.

Yelp has over 135 million visits monthly, and is a crucial source of pre-purchase information. Over 86,000 businesses are currently registered and more register on a daily basis. Small businesses must have a strong online presence, and Yelp is one of the top sites to be active on. Why?

 

Read More

When are the Best Times to Post Social Media?

Have a lot of great ideas to share? Perfect. When should your business be posting on social media sites? Well, it depends what social network you're using. Facebook, Twitter, and LinkedIn each have "peak times" where your content will be viewed by the most amount of people. Use our short guide to help optimize your postings.

Read More

Be the Kanye West of Social Media Marketing

If you watched the Grammys on Sunday, you saw Kanye West approach the stage after Beck bested Beyoncé to win the Grammy for Album of the Year. At the time, it seemed as if Kanye was making a joking reference to when he interrupted Taylor Swift's acceptance speech at the 2009 Video Music Awards. After the show, Kanye proved that it wasn't a stunt, and he shared his opinion that Beck needs to "respect artistry" and should have given Beyoncé the award.

Read More